Collaborative Approaches to Advocacy and Business Models for the Future - An Afternoon for Presidents, Governing Boards, and CBOs


In conjunction with the Annual Meeting in Fort Worth, SACUBO will offer special presentations for higher ed Board Members, Presidents, and CBOs to attend together. The sessions will focus on proactive advocacy, especially in light of recent negative press, and most importantly, will include a discussion of higher ed business models and their vulnerability.


The program will begin with lunch on Monday, May 7 and includes afternoon sessions and a reception afterward. SACUBO believes business models can only be improved through close collaboration between Board Members, Presidents, and Business Officers. Encourage your President and members of your Board to save the date for this important afternoon.


Board Members and Presidents are encouraged to register and attend all Annual Meeting sessions and events; however, they may register for and attend this afternoon program only for a reduced registration fee of $100. Register here and select Board / Presidents / CBOs Program Only when registering.

Information on Sessions

Keynote Address


The keynote address will be delivered by John Walda who has served as the President and CEO of NACUBO for 12 years and serves on the boards of Stetson College, Carroll College, and the Indiana University Foundation. Mr. Walda will speak on the future of higher ed, based on his experience at the helm of NACUBO and as a board member at several institutions. Topics such as the current attitude toward colleges and universities on Capitol Hill and in the press, the sustainability of higher ed business models, and the value of higher education will be among the important topics covered.


John Walda, President and Chief Executive Officer, NACUBO

John Walda

Is College Worth It? Communicating the Value of Higher Education


Explore the general public’s changing attitudes about the relevance of higher education - and the disconnect between higher education leaders and American voters. Understand how student debt and college costs have captured public attention in recent years and how prospective students, families, voters, and lawmakers are responding. Explore tools from NACUBO designed to help business officers tell their institutions’ stories and reinvigorate the public understanding of the value of higher education.

Learning objectives

  • Examine public beliefs and attitudes toward higher education.
  • Understand how business officers, board members, and presidents can improve communication about value to the public.
  • Explore NACUBO tools that will help you tell your institution’s story.
  • In response to shifting attitudes, recognize how lawmakers and federal policies are changing in approach to higher education.


  • Megan Schneider, Assistant Director, Federal Affairs, NACUBO
  • Kellee Edmonds, Senior Director, Communications and Marketing, NACUBO
  • Mary Lou Merkt, Vice President for Finance and Administration, Furman University; Chair, NACUBO Board of Directors; Past President, SACUBO

Leading Institutional Transformation with NACUBO's Economic Models Framework


Become familiar with NACUBO's Economic Models Project website to understand, catalyze and implement innovation in your college's or university's business model. Discuss the opportunity for the Chief Business Officer to work with Board leadership, the President and other key leaders to drive change, and practice strategies to facilitate that change at your institution.

Learning objectives

  • Identify key questions to be discussed regarding your institution's economic model.
  • Implement facilitation techniques to initiate the difficult conversations and move to decision-making.


  • Jacalyn Askin, Senior Fellow, Finance and Campus Management, NACUBO
  • Randy Roberson, Director, Strategic Initiatives, NACUBO
  • Dr. Elizabeth L. Paul, President, Capital University